Some custom harnesses installed on the YXZ
The DifferenceIs in theThinking.
Shop ProductsBuilt for performance. Backed by engineering.
From complete vehicle development to wiring, tuning, suspension, fabrication, and custom components, IMR delivers systems that perform when it matters most.
Built for performance. Backed by engineering.
The DifferenceIs in theThinking.
From complete vehicle development to wiring, tuning, suspension, fabrication, and custom components, IMR delivers systems that perform when it matters most.
40+Years Experience
500+National Events
30+Championships
NationwideSupport
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Innovative Motorsports Research
Explore Services.
Engineering, development and hands-on support for your complete vehicle.
01 / Capabilities
Connected capability.
One development partner.
IMR can support an entire vehicle-development program or solve a focused technical problem. Custom work is quoted around the real scope; standardized products can be priced as they become available.
01
Engine & Transmission
Complete programs and focused system development for off-road, UTV, race and high-performance applications.
Explore capability 02Electronics & Controls
Custom wiring harnesses, ECU and PMU integration, CAN systems, power distribution and controls strategy.
Explore capability 03Tuning, Data & Testing
Calibration, dyno development, instrumentation, data acquisition and disciplined real-world validation.
Explore capability 04Suspension & Chassis
Geometry, setup, structural development, fabrication and integration built around the vehicle's intended use.
Explore capability 05Fabrication & Integration
Purpose-built assemblies, brackets, structures and installation work designed to function as a complete system.
Explore capability 06Projects In Development
CAD design, billet parts, prototypes and low-volume components when the right solution does not already exist.
Explore capability02 / About IMR
One vehicle.
One system.
IMR designs and develops high-performance systems, components and custom solutions for off-road and motorsports vehicles. Instead of treating fabrication, suspension, wiring, controls, tuning and testing as separate jobs, we engineer how the complete vehicle works together.
Vehicle Development
Complete programs or focused system development.
Controls & Calibration
Wiring, ECU, PMU, data and dyno validation.
Engineered Components
CAD, prototypes and low-volume performance parts.
// Race-spec cockpit
03 / Why IMR
Engineered, never
off-the-shelf
Four decades of competition and development taught us that performance comes from integration. Every IMR project is shaped around the vehicle, the operating environment, the driver and the result the program actually needs.
0
Years in Business
0+
National Events
0+
National Championships
World
Class Experience
Systems-level thinking
Fabrication, suspension, wiring, controls, calibration and testing are developed as one connected vehicle system.
Engineered per application
No generic recipe. The scope is built around your machine, rules, environment, goals and budget.
Built, measured, refined
Design decisions are validated through fabrication, instrumentation, dyno work and real-world testing.
04 / The Process
From problem to proven solution
01
Define the Need
We document the vehicle, requirements, rules, goals, budget and desired schedule before defining scope.
02
Engineer the System
Architecture, components, interfaces and risks are worked through as one coordinated solution.
03
Build & Integrate
Fabrication, wiring, controls and calibration are executed with serviceability and reliability in mind.
04
Validate & Refine
Dyno data, instrumentation and real-world testing are used to verify the result and guide improvement.
// Velox development
05 / Velox — In Development
Velox
Development program · not currently availableVelox is IMR's clean-sheet approach to a high-performance UTV platform — developed around optimized chassis architecture, suspension geometry, weight, packaging, serviceability and real-world race performance. This section documents the engineering process and progress without presenting the vehicle as complete or for sale.
Architecture
Clean-sheet
Purpose-built around the complete vehicle.
Suspension
Geometry-led
Kinematics before cosmetics.
Packaging
Serviceable
Access, weight and systems integration considered together.
Validation
Real-world
Development decisions verified through testing.
06 / In Action
Development in action
07 / FAQ
Questions, answered
What kinds of vehicles and projects does IMR work on?
We focus on off-road, UTV, race and high-performance motorsports applications — from trail machines to full race programs.
Can you work with my existing vehicle or a partially completed build?
Yes. We'll evaluate the vehicle or system as it sits and recommend a practical scope based on its condition, your goals and the components already on it.
Do you offer complete builds or individual services?
Both. Depending on the project, we can run a complete vehicle-development program or handle a focused need — wiring, tuning, suspension, fabrication or component design.
Can you design and manufacture one-off components?
Yes. We develop custom components and prototypes when no appropriate off-the-shelf solution exists.
How do quotes and project timelines work?
Every project starts with a conversation about the vehicle, your goals, requirements, budget and schedule. Once the scope is clear, we provide a proposed approach and a quote.
Do you work with customers outside New Jersey?
Yes. Depending on the scope, we support remote engineering, component development, shipped parts and select out-of-state projects.
08 / Contact IMR
Tell us what
you're building
Start with the vehicle, the problem you need solved and the result you want. Once the scope is understood, IMR can recommend a practical approach and prepare a quote.
Shop · By appointment
102 Frog Ocean Road, Salem, NJ 08079
Phone
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